{"id":14,"date":"2026-09-13T13:15:10","date_gmt":"2026-09-13T13:15:10","guid":{"rendered":"https:\/\/repromark.org\/?page_id=14"},"modified":"2026-09-13T13:15:10","modified_gmt":"2026-09-13T13:15:10","slug":"about","status":"publish","type":"page","link":"https:\/\/repromark.org\/","title":{"rendered":"About"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Repro Mark (Reproductive Marketing Research Group)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What it is: An international, interdisciplinary research collective founded by Jennifer Takhar (SKEMA Business School), officially created in March 2026, (though the idea had been sitting in her head for about 8 years before that). It is a collaborative research initiative examining the commercialization of human reproduction, bringing together scholars interested in how reproductive processes such as egg donation, surrogacy, and fertility services are shaped by market forces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scope and members: The group brings together international researchers and practitioners from marketing, sociology, public health, ethics, and gender and technology studies, exploring how innovations such as IVF, fertility-tracking apps, genetic testing, and surrogacy reshape consumer experiences and marketplace dynamics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research approach: Through qualitative and quantitative research, policy analysis, and industry collaboration, the group examines branding, access, equity, regulation, and communication strategies in reproductive markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guiding questions the group poses include: how consumers engage with and make sense of biotech innovations (e.g., fertility technologies, genetic services); how digital platforms are transforming consumption, subjectivity, and value creation; how markets organize intimate and bodily experiences, particularly in reproduction and health; and what ethical and social tensions emerge when life itself becomes a site of economic exchange.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Repro Mark (Reproductive Marketing Research Group) What it is: An international, interdisciplinary research collective founded by Jennifer Takhar (SKEMA Business School), officially created in March 2026, (though the idea had been sitting in her head for about 8 years before that). It is a collaborative research initiative examining the commercialization of human reproduction, bringing together [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/repromark.org\/index.php?rest_route=\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/repromark.org\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/repromark.org\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/repromark.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/repromark.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14"}],"version-history":[{"count":1,"href":"https:\/\/repromark.org\/index.php?rest_route=\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":15,"href":"https:\/\/repromark.org\/index.php?rest_route=\/wp\/v2\/pages\/14\/revisions\/15"}],"wp:attachment":[{"href":"https:\/\/repromark.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}